Thursday, September 10, 2009

Procrastination Research? Sign me up!

Did you know there is actually a Procrastination Research Group? There is, and the group studies the causes and effects of procrastination on our well being.

The bottom line? It has a very real and negative effect on our lives. No surprise there.

But as solo professionals, our business and our lives are so closely connected. Procrastination directly affects our ability to earn income because we're solely responsible for it, no corporate pay check! That in turn diminishes the lifestyle we had in mind when we began our business.

I was actually procrastinating a bit in the writing of this article. I stopped several time to check email or surf off-topic websites during my research. Why?

  • First, I wasn't sure what exactly to write about, because procrastination is such a big topic.
  • Second, I knew it would take extra time to do the research before writing.

Bingo! After forcing myself into the research that's when I realized those two traits are described in much of what I reviewed.

Procrastination is rooted in two big areas: knowledge and demand.

The first area is knowledge. When something in our business directly challenges our level of knowledge, we feel threatened. The brain is wired to diminish threat and we focus our energies elsewhere, to less threatening tasks. That might be email, web surfing, letting the dog out, or checking on the laundry.

The second area is demand, and especially time demands. In today's world, we have a heightened awareness of productivity, but it's not always the right productivity. Many demands are imposed from the outside, and that can breed resentment and delay. Do you notice those demands also sap a lot of mental energy?

As solo professionals, a shift is needed in where we allow time demands to occur - from external demands to more quality internal demands. This means we choose where we spend our time, and ideally look forward to those tasks central to growing our businesses so we tackle them! And outsource the rest.

I now invite you to learn more by registering for a complimentary tele-summit, "Four Ways to Flourish for Solopreneurs," beginning 9/29/2009. It's free! All you need to do is register.

Learn from four well-known entrepreneurs on how to overcome behaviors like procrastination, self-doubt, distraction, and small thinking - things that can stop entrepreneurs in their tracks.

Even addressing one of these behaviors will make a difference in your business, and have a ripple effect on other areas of your life!

Friday, April 24, 2009

What is Branding?

Are you sure you know?

i came across the article below today.  while i have a good idea of what branding is, and know it when i see it. I’ve been trying to figure out what exactly MY brand is. it’s so hard to listen to your own voice and hear something other than your own voice. instead of saying, “oh yeah...i can see her driving a minivan,” all i think is ‘yup, that’s me.’ branding myself i’m trying to these few questions:

 what makes my sound unique?- personal experience
- attitude
- knowledge

 how can i capitalize on that?
- by creating a design for my marketing materials that encompasses those unique qualities.

 what would i look like on paper?
- and here’s where i am. thinking, thinking, thinking...and researching.

here’s the article that helped me, maybe you’ll find something here to help you, too. i can’t lie..the pie analogy helped. i really like pie! :)


What Is Branding?

We’re continually amazed at how many people simply answer, “a company’s name” or “a corporate logo.” Let me show you how branding can be understood—as easy as pie.

Just like we know people by their names, we know hundreds of brands by name. But, like people too, the more you know about a brand, the more it seems to have its own individual personality.

But while we know people by their names, we don’t say they “are” their names. Here’

s where we get to what branding really is. Branding is the sum total of a company’s identity—from its name and logo to every

 piece of communication, internal or external—to every encounter every customer or potential customer has with it.

It’s how the phones get answered—or don’t. I remember an experience where I’d just bought a new coffee maker and had a question about the filters. I called the 800 number but hung up after over 30 

minutes on hold. I never got to speak with anyone, but boy, by then I really had something to say. Had my call been answer

ed, I’d have become a lifelong customer and even a fan of the company. Instead, I buy from their competitors’.

Here’s my explanation of branding using a pie as an example. Not plain, ordinary pie. But apple pie with two scoops of ice cream and a cherry on top.

The cherry is a brand’s promise. The ice cream represents all your products and services. The apples are the corporation itself—the corporate environment. The crust is the structure of your company—not the building (although how it looks is part of branding) but your systems.

So here is your delicious, multi-tiered, integrated apple pie. Of course the cherry gets attention. It’s your name in neon lights, your fancy new logo, and your overall visual appeal. If a prospect buys a slice of your pie just for the cherry then you’ve done well!

But integrating the ice cream (Product/Service), apples (Corporate Culture) and crust (Systems) are essential for building true “core” brand equity. Don’t get caught up in thinking branding is only about the cherry.  

Whatever it is, whatever your sweet suite of services is, you need the ingredients working in combination to make your pie a success.

My approach to strategic analysis and planning will help you find the right recipe. When you see it, you’ll agree: Once you know all that goes into it, branding is easy as pie.


Tuesday, April 14, 2009

Web 2.0 Without Fear and Anxiety





Join Wade Holloway and Jamee Perkins of WHVI Inc. Thursday evening at 6pm for an information filled mini-seminar that takes the mystery and anxiety out of Web 2.0 and personal media.

Discover how it can be used as an effective and efficient marketing tool.

"Web 2.0 Without Fear and Anxiety" will explain the seven primary classifications that comprise true Web 2.0 applications, and show you how to utilize the six W's of personal media effectively and inexpensively.

This information packed seminar will take place:

Thursday, April 16th at 6:00 pm
Wilkes Community College, Lowe's Hall  -  Room 1707

If you don't plan to market, you must plan to fail!  

Do not miss this opportunity!

Seating on a first come basis, however we will attempt to accomodate all attendees to this free event.

For more information contact Wade Holloway at 336-957-4900

Thursday, March 26, 2009

So Busy Lately!

I've been running from one end of North Carolina to the other lately. It has been a blast!

I've officially joined the Media Communications Association, International - Central Carolinas Chapter (MCA-i) and have been welcomed with open arms into this association of media professionals. Our most recent meeting was held at ABC-11 in Durham, NC. We toured their HD studios and were able to pick the brains of the employees for a short while. I am working on a short video and have a couple of pictures up on my facebook page.

Then, I had a fantastic lunch meeting with Bob Souer, a Charlotte-based Voice Actor. Bob was a pleasure to meet and is truly one of the nicest guys in the business. If you're a voice actor and have not been to Bob's site, it is a must! It's chock-full of great information.

Finally, I won my first voice-over related contest!!! Erik Sheppard of Voice Talent Productions hosted a branding competition and I was the lucky winner. I'm sure you noticed the picture. :)

I won a great Voice Actor hat from John Florian at, a shirt from Erik Sheppard and a book from Julie Williams! Woot! I am now, Officially, the MOST ridiculous of them all. Muah-ah-ah-ah!

Consider yourself warned!!!

Tuesday, February 17, 2009

Best Sexy Voice Poll

This morning, I discovered a contest in my inbox.

It is a contest for the best sexy voice.

I thought, "Hey, I can do this one! I might even have a shot at getting close to winning."

I've added myself to this list. How about you go vote for me? I would really appreciate it! The link is Best Sexy Voice.

I'm listed as Jamee T. Perkins, and as of right now, I'm on the bottom of page two. Let's see if we can move me up this list!

Come on! Let's see if we can swing this contest in my favor by using the POWER of social media!

Together, we can make a difference.

One more thing, if you vote, leave me a comment. This way, I can track the magical soul who pushes me over the top! Woot!

Monday, February 9, 2009


Jamee T. Perkins, Voice Actor, signs with National Talent Agency

Jamee T. Perkins, Smart 'n Sassy Voice Actor and Sound Designer signs an exclusive talent agreement with Artists National/Heyman Talent. Jamee was selected for representation based on a voice over demo. Mrs. Perkins is thrilled by the news.

Wilkesboro, NC (Perkins Media) Monday, February 9, 2009 -- Jamee T. Perkins (, Smart 'n Sassy Voice Actor and Sound Designer is officially on the roster of Artists National/Heyman Talent Agency. Following submission of her commercial demo, Jamee was contacted last week by Heather LeBrecque, of Heyman Talent, with the good news. Jamee says, "This will be very helpful in the growing of my voice over career."

Jamee has been seriously working at becoming a professional voice over talent since she started her own business in 2007. She's voiced many local commercials though her work at WKBC-FM in North Wilkesboro, NC. You may also have heard Jamee's smooth, friendly voice on any number of business answering services from Minneapolis, Minnesota to Birmingham, England or commercials on radio stations across the country. She currently co-hosts the Podcast Power Quarter Hour (, available on iTunes, with her business partner Wade Holloway of WHVI, Inc ( This allows Jamee to share her deep knowledge of Web 2.0 and social media with anyone interested in powering up their web presence.

Mrs. Perkins started her acting career very early. By the age of three, she was singing, dancing, and acting out commercials for her family. In Junior High School, she was cast in a professional production of Mary Poppins. By high school, she was playing "Rizzo" in her school's production of Grease.

Jamee T. Perkins is a graduate of Appalachian State University where she studied Communications and Electronic Media and graduated Magna Cum Laude in 2000.

For additional information or to listen to Jamee T. Perkins' voice acting demo reels, visit or call 336-566-9586.

About Perkins Media Productions:
Perkins Media Productions is a joint venture from husband and wife team, David and Jamee Perkins. David Perkins is a beloved weekend host, news producer at a local AM radio station and alumni of Wilkes Community College's Broadcasting Program. Producer and voice actor Jamee T. Perkins is an alumnae of Appalachian State University where she earned a degree in Communications and graduated Magna Cum Laude. She enjoys creating new characters with her husband and her work at a local FM radio station. Perkins Media Productions is a full-service Audio, Video and New Media production service. Professional Results, Personal Service...that's Perkins Media.

Jamee T. Perkins
Perkins Media Productions
(336) 566-9586

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Thursday, February 5, 2009

New Blog

My friend, Peter O'Connell emailed me to say he couldn't subscribe to my blog.

I knew he couldn't subscribe. You see, I have a macbook. It comes with great software such as iWeb. I build my websites on it. It's so easy to use, even I can do it!

The one problem with iWeb is that unless you are hosting all your websites on, the .xml files (the ones that allow people to subscribe to your blogs and podcasts) are useless.

I didn't really think anyone would be interested in subscribing to my intermittent ramblings. Guess I was mistaken.

Therefore, I will now host all my blogs on

Thanks for the interest, Peter! You are my inspiration. LOL

If you're interested in subscribing to my you can! And if you're interested in reading up on my friend, Peter O'Connell, which I highly recommend, his blog is voxmarketising.